Germaine Gioia began her exciting new role with Capcom in September 2006.
Why did you decide to take the opportunity with Capcom?
Years ago, my husband and I were living in San Francisco when he got accepted into business school in Los Angeles. I made a few phone calls to those I had previously worked with at Lucasfilm and took a product marketing position at THQ within the week. It was pure coincidence. At the time I joined in the early 1990’s, THQ was struggling -- some thought it couldn’t survive. In as short a period, the company found its video gaming “place,” completely turned around, and the rest is history. What is more, I had joined a wonderful group of people that I still see. It really is and has always been about relationships for me, the very basis of the interactive licensing work I do. I did not originally seek out a position in the video game industry. It was in its infancy at the time. I began in product marketing when the company was only 36 people. The marketing positions I held over the years evolved into the licensing specific role I had when I left THQ and have today at Capcom. When approached, I found in Capcom a slightly different but similar growth opportunity as I had in those early THQ days. I also saw a very appealing group of people both here and in Japan that firmly believed in Capcom’s growth potential throughout the US and Europe, which made the opportunity that much more exciting.
Your success story inspires many people, especially those who just entered the video game industry and licensing world. What would you say brought you to your level of success?
I would say that enjoying what you do is 80% of it. To enjoy working is the greatest way to success. If you are angry going into your office, it will carry over to your relationships with the
people you interact with. It was my role at THQ, and now at Capcom, to be the first person people meet from the outside to decide whether or not they wanted their property represented by our company. It has to be someone that communicates the best aspects of the company they are representing. If you are happy doing it, then you can be happy presenting it and put forward a great presentation. I think you have to just simply enjoy what you are doing, not chasing a title or money. All of it will come if you can be happy and demonstrate a willingness to do absolutely
anything. That energy is a snowball effect. It makes you stronger. Then you are given more responsibility and you can appeal to more people.
Capcom really liked your energy. Where do you get your energy?
In my world, every single license cannot be made into a video game. I see everything and love everything, so I wish I actually could focus and tunnel those energies a little bit more, but that is why I am with a company and not working by myself otherwise I would be out there buying everything. A good energy comes from a life that is not all work. I have been fortunate to be a part of companies that are more family oriented. It makes a difference when you work with people that have families to go home to; it is not all about work.
What did you think about TSCI’s service?
I have certainly come across many recruiting agencies over time, but had never personally used any until TS Consulting. To a large extent, the work ethic I saw reflected the same way I always try to work -- the opportunity was presented well, and there was regular communication I didn’t have to chase. The process, the timing, and the opportunity itself was what they said it would be. In the licensing business, your reputation is a large part of what you have -- how you communicate, the deal
points you negotiate, and that you can deliver what you promised in the first place. These attributes seem to be as important for TS Consulting. I was very impressed in the way they handled my move to Capcom.
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